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“Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be better.”
 – Derrick Daye and Brad VanAuten, The Blake Project.

Digital Is the Future of Business Communications

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Smart Companies Are Looking to a New Generation of ePublishing Solutions

By Dick Rennick, Founder and CEO of TEAM Rennick

Consumers the world over are shifting their preferences to electronic content. Companies of every kind see their customers going online to find product information, prices, reviews, comparisons, and make purchases. That’s why forward-looking organizations are moving to get ahead of this ePublishing trend by moving all of their publications – from annual reports, product catalogs and company brochures, to training manuals and partner agreements – online.

Online publishing for most people means a print document converted to a portable document format (PDF) file, but today’s online readers want a more engaging experience. The good news is that an innovative new wave of technology has emerged that makes reading digital content as easy and enjoyable as turning a page, but even more compelling, by incorporating feature-rich multi-media components.

A new and impressive generation of “flipping-page” digital publishing technology is revolutionizing how people read online material, combining the familiarity of the traditional printed page with a dazzling array of electronic capabilities. Readers can actually flip pages of the document with a swipe of their finger on a touch screen, or the click of a cursor.

Of course, not all flipping pages solutions are alike. While some technologies use simple images and flash animation to mimic a digital turning page, the best of these new solutions utilize a more sophisticated approach that incorporates vector-graphics high-resolution images; supports zooming, audio, video, and hot links; and also allows readers to highlight, bookmark, and make page notes on the electronic document.

Digital publishing vastly simplifies the job of building and managing any business is a number of ways. Once a document is digitized, the materials can easily be customized with the company’s brand identity. Changes to technical documents, brochures or other materials can quickly and easily be made. A highly secure Digital Publishing Platform can be configured to allow authorized managers, customers and partners to view key business documents, while preventing those materials from being printed, downloaded or changed in any way.

The tremendous power of email lists and alerts, electronic newsletters, multi-media presentations and social media can be leveraged through digital publishing. Businesses an also creatively deploy online content to add value, open new revenue streams, and attract lucrative new demographics.

Consumers are embracing the world of digital content. By understanding the trends and opportunities unique to ePublishing, businesses can position themselves to survive and profit in the era of digital content.

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