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“Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be better.”
 – Derrick Daye and Brad VanAuten, The Blake Project.

Franchise Outsource Solutions

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Franchise Outsource Solutions

By Dick Rennick, Founder and CEO of TEAM Rennick

Outsourcing is the process of delegating certain portions of your operation to an outside company with expertise in that area. It allows a company to engage another company for what would normally be considered an inside function, such as sales or marketing.

Outsourcing offers advantages over traditional franchise consulting and advisory services. The company in need is able to choose from a much larger and deeper pool of talent than that which may be available locally; can target very specific areas of expertise in which it is seeking additional resources; and is free from the base salaries, employee taxes, and other fees incurred through direct employment. Perhaps most importantly, the outsourced team seamlessly integrates into the company, working with them, and becoming a true extension of the team, on a day-to-day basis. Companies can enhance their team and internal efforts through external sources.

An outsourcing solution can be implemented at any time, but is most effective with concepts that are relatively young, either from launch or within the first two years, in all sectors of business, and with a wide range of growth goals, anywhere from one to 10 units per month.

This new solution is available to franchisors, and can help them successfully launch, establish, and grow their concepts. They don’t have to waste time and spend money making rudimentary mistakes with their concepts. Franchise outsourcing is an integrated solution, creating a well-oiled machine, is affordable, and can often times be less expensive than utilizing brokerages, despite all of the services and expertise they provide, because only specific tasks and functions are utilized, providing targeted expertise that seamlessly integrates into the company’s existing infrastructure.

Another important aspect of the franchise outsource solution is that it takes systems beyond the initial set-up phase and works with them for the first 9-12 months post-launch. We see this as a real need in the industry, and are an advocate for the franchisor through the launch. As we walk them through the initial stages, we put into place networking and mentoring programs, as well as coordinate internal processes and procedures, systems and support for the franchisees as the concept grows.

The outsource solution was deployed in response to the stage we are at in the lifecycle of franchising. Although the industry just celebrated its 50th anniversary, traditional franchise consultants are still focused on showing franchisors how to start a franchise, and once all of the legal, training, and operational documents are complete and the franchisor is ready to sell, the consultant walks away.

Our approach goes beyond the launch, helping to establish a strong business model that can support steady growth and achieve long-term success.

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