Social Media Optimization Case Studies

Magnetic Pain Relief Products

Dr. Alvin Bakst founded Magnatech Labs, Inc. in 1994, dedicated to researching and developing effective methods of alleviating and eliminating pain without the use of drugs or invasive medical procedures. Magnatech’s product line incorporates both ceramic and neodymium magnets, placed in supportive neoprene or rigid supports to provide maximum comfort and support.

In July of 2009, Dr. Bakst requested that Monte Hamilton conduct a review of his website, (www.drbakstmagnetics.com) and develop a plan of action to improve lead generation and sales. Monte identified and implemented website optimization improvements, established the Dr. Bakst Blog, which includes the ability for users to comment, and executed a social networking program through YouTube, Twitter, and multiple bookmarking sites such as Delicious and Digg.

According to Dr. Bakst, “Our sales have virtually quadrupled since we started the social networking program, and the broader distribution of our content across the Web has given us more balance in our product sales mix. Being mentioned on so many social networks has also dramatically improved our SEO ranking for our keywords.”