Why The Harriman Group?
The Internet offers almost unlimited options for gathering information, and is driven by keywords and searches. It doesn’t matter if you are a mom-and-pop shop, a multi-national corporation, or a virtual enterprise, customers find out about your business through search engines.
Keywords are critical for your position in the search engine optimization (SEO) rankings, for being indexed in the appropriate online directories, blogs and social media channels. The Harriman Group works with you to develop your SEO strategy and leverage the power of your keywords throughout all communications and across all media channels.
The first step in developing an effective Social Media Optimization program is to conduct a free assessment of your brand’s top keyword search term. The company website is still the destination to which you want to drive traffic, and so your keywords must be strategically integrated into the website copy.
The Keyword Assessment Report evaluates how effectively your top keyword search term is integrated throughout your website, based on search engine metrics. The report results include quantifiable data that measure the maximum number of possible daily clicks, monthly trends, the total daily traffic, cost and value for that keyword to be ranked #1 as a Google Adword, and the total value of traffic for the website ranked #1 in Google for that keyword. A list of additional keywords and phrases is also generated.
You are sent a copy of the report, and we then follow-up with a telephone call to discuss the results and how THG’s Social Media Optimization Program can heighten your visibility, create buzz, increase traffic, and generate leads.
