Articles of Interest
Spring-Green Lawn Care: Using Technology to Deliver Customized Local Marketing
Spring-Green Lawn Care: Using Technology to Deliver Customized Local Marketing
This article was written by Pat Harriman, and originally appeared April 26, 2011 in Franchise Update.com.
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well."
"I can't go out and make lawns green and provide good customer service," he says. "What I can do is drive market growth and help build franchise revenues based on what matters in each local market."
Franchise Outsource Solutions
Franchise Outsource Solutions
By Dick Rennick, Founder and CEO of TEAM Rennick
Outsourcing is the process of delegating certain portions of your operation to an outside company with expertise in that area. It allows a company to engage another company for what would normally be considered an inside function, such as sales or marketing.
Social Media Success Story
Social Media Success Story – From Twitter to CNN
One of VPI’s Twitter followers writes a story picked up by CNN
Bryan Howland, social media specialist at Veterinary Pet Insurance (VPI) in Brea, California, has been on the job for six months. During that time, the company’s social media audience has expanded significantly, from 3,000 friends on Facebook to 19,000, and from 2,500 Twitter followers to 4,000. The impressive increase in VPI’s social media popularity, according to Bryan, is due to the fact that the company strives to be a resource for its customers, posting relevant content. It turns out that pet owners are not the only audience that finds VPI’s tweets of interest.
Morieka Johnson, a freelance writer for Mother Nature Network, was writing a story, “Pets and holidays: avoiding mutual destruction,” and contacted Bryan via Twitter to find out if there was a spike in pet mishaps during the holiday season.
Digital Is the Future of Business Communications
Smart Companies Are Looking to a New Generation of ePublishing Solutions
By Dick Rennick, Founder and CEO of TEAM Rennick
Consumers the world over are shifting their preferences to electronic content. Companies of every kind see their customers going online to find product information, prices, reviews, comparisons, and make purchases. That’s why forward-looking organizations are moving to get ahead of this ePublishing trend by moving all of their publications – from annual reports, product catalogs and company brochures, to training manuals and partner agreements – online.
Online publishing for most people means a print document converted to a portable document format (PDF) file, but today’s online readers want a more engaging experience. The good news is that an innovative new wave of technology has emerged that makes reading digital content as easy and enjoyable as turning a page, but even more compelling, by incorporating feature-rich multi-media components.
