Podcasts

Monte Hamilton is the co-founder and Chief Development Officer of Perpetual Publishers and president of Hamilton Associates. Hamilton spent more than twenty years as an executive recruiter to Fortune 100 companies, recruiting mid-level and executive level financial and information technology specialists. Since 1994, Hamilton has been actively involved with internet consulting. Hamilton Associates has developed, hosted, and maintained websites utilizing a variety of applications including eCommerce, recruiting, and online publishing. For the past two years Hamilton has helped many clients launch their publications online utilizing this state of the art YUDU platform.

Hamilton served as Director of Franchise Development for Las Vegas Discount Golf and Tennis, a sixty five store franchise chain. Prior to that, Monte worked as a Marketing Development Consultant for American Leak Detection. Hamilton received his Bachelor of Science degree in Business Management from the University of Montana at Missoula.

Perpetual Publishers is committed to bringing high-tech solutions to small businesses, starting with online publishing.

In addition to video, audio and Flash-rich active media, Perpetual Publishers offers infinite zoom; search and archive functions; bookmarking and reader page notes; digital catalog order forms (that integrate and connect directly to a shopping cart); digital rights management; third-party subscription/payment; and one-click page printing.

Grow Your Franchise with Team Rennick

Dick Rennick is recognized as one of the leading experts in the franchise community, and has built large scale multi-unit operations such as American Leak Detection. He also served as chairman of the International Franchise Association Educational Foundation and in 2005 became chairman of the IFA. Today, with the creation of Team Rennick, Dick is helping to provide insights, experience and possibly some shortcuts to emerging franchise company entrepreneurs.

“People keep asking me to Franchise My Business – so I decided that it’s time to share what I’ve learned along the way, you know, how to franchise” said Dick Rennick to his friends one day. He had built American Leak Detection to over 360 franchise locations and had determined his next adventure: “I want to coach the young Franchise Owner and Small Business Owner to success; be their Franchise Mentor, Consultant, Coach and Guide.”

When Dick started in business, there were limited answers to the questions he had while building his monumental leak detection business. During this early growth period there was no one readily available to whom he could turn and ask for help solving the mounting franchising costs and issues. He was forced to solve them with his own indomitable will, personal drive, and intensive effort. Because of this, he has gathered enormous amounts of franchise business information that you can tap into, to build your Franchise Business and succeed.

His passion is to help people starting a franchise business to shortcut their learning curve and succeed by using his life-long business and coaching experience, insights, intuition, and franchise expertise.

Lifelong lessons were taught to him during his company’s growth period by some of the world’s top entrepreneurs and business leaders. As Isaac Newton said, “If I have seen further it is by standing on the shoulders of giants.”

Your Coach, unlike many of the franchise expert consultants in this business, Dick Rennick actually built a business to over 360 franchise locations in 44 states and 13 foreign countries. Coach Rennick can answer your questions based upon his own hard work and hands-on effort. Some questions you may want to ask him are:

1. Should I franchise my business? 2. Can I duplicate my business nationally? 3. How do I get started, raise capital, find locations, and select the right franchisees? 4. How do I keep it going, deal with personnel, and handle the marketing and public relations? Dick Rennick is known by many names – Franchise Expert – Franchise Coach – Franchise Consultant – Franchise Mentor. But he loves to be called “Coach”. He has answers to the above questions – and many more – that relate to all aspects of franchise development and growth.

Inside PR with Pat Harriman

Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the 3Bs PR strategy—Build the Base, Build the Buzz, Build the Brand.

Here are the questions guiding this episode:

1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it?
2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it?
3. How has social media changed your approach to designing PR campaigns?
4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work?
   a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points.
   b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage.
   c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model.