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“Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be better.”
 – Derrick Daye and Brad VanAuten, The Blake Project.

SEO Content Creation

SEO (Search Engine Optimized) Content Creation improves your search rankings and drives traffic to your site. We work with you to identify your value proposition, which is the basis for choosing the best keywords and phrases, and then incorporate them throughout all of your messaging and across all of your networks.

Keyword Research – Determine best choices for increasing traffic and generating leads. 

Website Copy –Strategically incorporate best choice keywords into the website to create compelling content that engages visitors, extending their time spent on the site, increasing the number of pages they visit, and heightening visibility through bookmarking. It is essential that your website has an area dedicated to the company blog, as well as other news-related content. Fresh content increases rankings, generates repeat visits and heightens bookmarking interest. 

Press Releases – The shift in power from print to online media has expanded the power of the press release. In addition to announcing company news, press releases can also be used to help the company’s website rank higher in Google and other search engines, by using appropriate keywords, tags and anchor text for enhanced SEO. Standard distribution includes posting the press release on the website, and disseminating the link across company social media channels. We also conduct proactive outreach campaigns to appropriate media contacts and bloggers in order to generate interest in scheduling interviews with company executives for more in-depth coverage. Newswire distribution service is also available. 

Smallbiz Spotlight Podcast – This is a 20-minute interview hosted by David Wolf, which includes one-on-one message and marketing consultation for your Internet radio show appearance. This is a customized, professionally produced telephone interview segment that is part of the rotational play on the Smallbiz America Internet Network and is distributed via RSS on iTunes and other podcast directories such as Podcast Alley and Podcast.com. The audio link is released via Twitter and Facebook. We also provide you with graphic buttons that link directly to your interview segment on Smallbiz America. 

Company Fact Sheet – Provides a snapshot of your company. Keywords important to your industry are used to describe your business, products and/or services, competitive advantages, primary markets, key executives, locations and press/investor contact information. 

CEO Q&A – An interview opportunity for your CEO to introduce the company, describe its products and/or services, market solutions, target audiences, plans for growth, opportunities, and the overall vision for the company. 

Editorial Calendars– We research your target media outlets to identify editorial opportunities, including product announcements, product reviews, company news, executive interviews, and contributed articles. 

Newsletters – Offer the opportunity for company announcements to be made, industry trends identified, and market issues to be discussed in a convenient, electronic format. In addition to being posted on the company website, with the announcement and link on the social networks, newsletters can be emailed to customers and other contacts, In addition, social sharing buttons can be included in the newsletter, which enable readers to submit articles of interest in your newsletter to their social networks.

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