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“Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be better.”
 – Derrick Daye and Brad VanAuten, The Blake Project.

Social Media Copywriting

Social media is an important component of the overall communications strategy that is very different from the one-way traditional channels. You’re extending your reach and expanding the communications channel by engaging in a two-way conversation, getting reactions and feedback from a wide variety of new audiences.

This opportunity to engage with current and potential customers and other interested parties expands the functionality of social media beyond dissemination of the latest corporate news or product announcement. Social media can be an effective customer service, market research and brand-building tool in a way that traditional PR, marketing and advertising cannot. 

We work with you to develop and initiate a program that is part of your overall strategy. We will help you understand how to get started, design and launch your branded Twitter, Facebook, YouTube and LinkedIn channels, and provide compelling, consistent content. 

Twitter – is a micro-blog that has more than 75 million active users. People with common interests follow companies and brands. Messages are limited to 140 characters, resulting in rapid, brief engagement with your followers, but it can drive traffic to your website, and offers the opportunity for constant monitoring and evaluation of your keywords. 

Facebook – is a social network with more than 400 million active users. It is critical to separate your personal and brand pages. Business brand pages can create fan interaction, drive traffic to your website and increase your search results. There is the opportunity for longer engagement with customers than Twitter, and it can also be used for real-time evaluation of your keywords. 

Blog – is your on-site social media content generator, and is powerful, so not all of your efforts should be spent on third-party channels. Blogs can attract an active community to your website, and generate massive amounts of keyword-rich content. 

YouTube – is a video-sharing site, enabling companies to host and share videos without the assistance of an IT department or expert. Videos are the most engaging content, offer the highest viral campaign potential, increase search results, and are the most powerful branding tools. However, video production values vary greatly, depending on resources, and traffic has to be redirected to your website. 

LinkedIn – is a professional social network that can be used to expand your industry contacts and demonstrating thought leadership.

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