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“Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be better.”
 – Derrick Daye and Brad VanAuten, The Blake Project.

Website Optimization

Our Website Optimization services are designed to analyze all of the elements of your existing website, compare them with the top ranked pages in your category and make recommendations so that your website will be better positioned in the top search engine results. Our recommendations are based on traffic-generating keywords that are incorporated into your website to maximize your rankings. 

Our blueprint includes: 

Keywords/Keyword Phrases – Choosing the best keywords for improving your site’s search engine ranking to drive traffic to your site is critical. We work with you to select the keywords and phrases that best describe your value proposition and that clearly describe your website’s content.

Logical Site Map Definition – The site map is a list of pages that is accessible to crawlers and helps search engine bots find pages on the site. It must be logical and in accordance with Google requirements in order to improve search engine optimization. 

HTML Tags – HTML and text are the formats preferred by search engines. HTML tags refer to the different sections of each page, including title, headings, description and body. Keywords are strategically placed throughout each page, enabling search engines to quickly and easily find them. 

Blog/News Page – Fresh content is essential in getting your website ranked high by search engines, and regular blog postings as well as news announcements as they happen, are excellent ways to add new content. 

Strategic Linking Recommendations – Links to your website are one of the most important factors for high search engine rankings. But it is not just quantity, but quality of the links that is critical. Exchanging reciprocal links with other sites will build an excellent link directory, as well as send traffic to your site from those sites. There are several ways to identify websites and blogs that could link to yours. 

Search Engine Submission – The Harriman Group or your webmaster can submit your optimized site to Google, Yahoo, Bing, and the Open Directory Project Index, as well as to Internet Directories and special interest sites. Once your site is submitted, it does take between 4 and 12 weeks for it to be indexed and ranked. However, once your site is indexed, the search engines will automatically revisit your site when your pages are updated.

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